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Analysis On The Web. Through the viewpoint of sharing, through the viewpoint of huge difference

Dating Big Information: OkCupid’s OkTrends

Rosamond, Emily . 2016. ‘Dating Big Information: OkCupid’s OkTrends’. In: Love’s Archive. Arts University Bournemouth, Great Britain 14-15 March 2016. Conference or Workshop Item

Description or abstract

Certainly, online dating services have profoundly changed lives that are personal. Every so often, they will have accelerated serendipity, joining together two different people who can fall in love. More ubiquitously (and much more mundanely), they will have subtly modified users’ means of flirting, understanding on their own as “datable” subjects, speculating on future families, or thinking through what a relationship might be. Yet, as exemplars of a gathering point between intimate, personal life plus the algorithmic look of big information analytics, these platforms additionally talk to a profound rearrangement in the relations between personal everyday lives and privatized passions. Just how can one best articulate this shift?

Philosophical responses to online dating sites have actually ranged from Alain Badiou’s sweeping dismissal, to Michel Feher’s (a lot more nuanced) account of dating platforms as exceptional of neoliberal sociality. For Badiou, internet dating sites make shopping lists away from love. Finding potential lovers based on provided passions does not account fully for love as a conference, which starts to build an environment of Two – a world lived through the viewpoint of distinction. For Feher, on the other hand, sharing (therefore difficult for Badiou) is exactly the paradigm of neoliberal sociality. Both finance that is derivative online platforms privilege sharing (of content, risk, passions, non-rival items, investment and feeling). Therefore, Feher argues, internet dating platforms articulate significant question that is social so that you can have relationship, just just just what needs to be provided? Can it be a provided dedication, emotions, values, passions?

Through the viewpoint of sharing, through the viewpoint of huge huge difference: can Badiou and Feher’s geometries of online dating sites be turned toward that 3rd partner, that quiet, data-analytic witness that watches when two potential online lovers flirt? A blog which makes light of trends in the dating site’s data analytics to explore this question, I examine OkCupid’s OkTrends. OkCupid, established by Christian Rudder and a number of other information researchers, trades in individual data instead of registration income. The OkTrends weblog reflects these analytics back once again to visitors, checking out results of the research on closeness and partnership. (as an example, one entry analyses “Race and Attraction, 2009-2014.”) This web site not merely provides a location for individuals to get to know the way their very own behavior may be provided by other daters; moreover it will act as a meta-site by which users can figure out how to fall deeply in love with big information: to navigate its viewpoint of huge difference from single peoples everyday lives; to open yourself and share in its insights and knowledge. Sharing, in this context, becomes not just a condition that is social but additionally a fresh type of coupling between peoples and analytic witnesses in love situations.

Item Type:

Conference or Workshop Item (Paper)

Keyword Phrases:

Online dating sites, Information analytics, OkCupid, OkTrends

Divisions, Centres and Research Models:


Event Location:

Arts University Bournemouth, Great Britain

Date range:

14-15 March 2016

Item ID:

Date Deposited:

16 Jan 2019 16:06

Final Modified: anastasiadates reddit

29 Apr 2020 17:05


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